BMR Launch Baxolve


Bio-Medical Research, Ltd., is an international company with subsidiaries in the United States, Germany, the UK and Japan. Its Corporate Headquarters and the Research and Development Center are located in Galway, Ireland.

BMR NeuroTech markets and distributes its own products, neuromuscular electrical stimulator (NMES) and transcutaneous electrical stimulation (TENS) products. The NeuroTech range is targeted at the medical sector, and is used by patients and healthcare professionals.

Business Requirement

BMR Neurotech made a decision to launch a new range of products (Neurotech Baxolve) through an e-commerce website developed in-house. There was a need to integrate this system with their dedicated business systems in Donegal.

The key requirements of the system were :

  • Facilitate the transfer of internet orders to the order dispatch system which processes these orders, prints courier specific labels for dispatch and sends appropriate consignment data to the appropriate courier to facilitate track and trace.
  • Transfer of web order and shipment data to the call centre system (Clientel) to provide full customer history to assist in customer support calls.
  • Allow customers to track the progress of orders without interaction with BMR staff
  • The system had to provide a quick win in that it should be easily deployed.


Genbase Solutions worked in partnership with BMR over a period of two months to deliver the completed solution. A mixture of Visual Basic and SQL Server Data Transformation Services was used to implement the integration processed. Regular scheduled data transformation processes are executed which synchronise the three systems. Genbase solutions were responsible for the requirements analysis, system design, development and installation of the solution.


  • BMR has significantly increased the level of service given to its customers by improving the quality and speed of information collection and feedback.
  • Customers and staff are very happy with the system.

System Architecture

  • Windows 2000 Server (incl. Internet Information Server)
  • SQL Server 2000 running Data Transformation Services
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